Products

FeedbackNow: People Counters

Transform tracking into business with real-time visibility into exactly who enters, exits, and converts.

Features

Eliminate Blind Spots in Customer Traffic

Accurate, real-time foot traffic tracking—without the complexity.

People Counter

State-of-the-Art Technology

Utilizes sensing to accurately detect individual foot traffic flow (entry/exit) with precision, outperforming traditional infrared or sonar sensors.

Real-Time Data Visualization

Supports live occupancy display through web interfaces and digital signage integrations for immediate visibility.

Sophisticated Analytics Integration

Compact hardware paired with cloud-based reporting software, providing real-time occupancy data and historical trend analysis via customizable dashboards.

Seamless Installation

Operates independently of corporate IT infrastructure with optional API/webhook integration for data export to existing business intelligence platforms.

Collection

People Counters Comparison

Compare people counting technologies by accuracy, installation, and operational fit

Infrared Break-Beam

Wall-mounted, invisible IR beam

How it Works - Paired wall units shoot two invisible IR. Order of break detects entry vs. exit.
Where Installed - Either side of a doorway or threshold, mounted on the wall
Install Ease - Self-install in ~15 min, no wiring required.
Data Collection - In 5, 10, or 15 min intervals (affects battery life).

Power -
POWER 4× AA batteries, lithium preferred.
Battery Life ~1 year (varies with traffic).

Thermopile

Overhead heat-signature counter

How it Works - Ceiling sensor reads infrared heat signatures of people below and converts them to counts.
Where Installed - Overhead, above a doorway or chokepoint
Install Ease - Moderate — overhead mount and tuning take more care.
Data Collection - In 5, 10, or 15 min intervals (affects battery life).

Power -
Wired (USB-C) OR battery (pack adds bulk)
Battery Life ~1 year on battery model; N/A when wire

Stereoscopic 3-D

Overhead twin-lens depth imaging

People Counter
How it Works - Twin lenses build a 3D depth map. Accurate even in groups; supports heatmaps and multi-zone.
Where Installed - Ceiling above doorways or wide entries (mounVng up to 16.4 X / 5 m)
Install Ease - Most involved — fixed overhead mount and power drop
Data Collection - Real-time.

Power -
Ethernet (PoE) or external power supply.
Battery Life - N/A — wired only.

Example view
in the FeedbackNow platform

Traffic peaks precede red votes
  • Hourly traffic counts (blue line) overlaid with red feedback votes (red bars), so spikes in dissatisfaction are tied to volume.
  • In this example, traffic peaks are predictors of red vote peaks, and alerts can be sent to act before those red peaks occur.
  • Automatically detects and alerts on atypical wait time increases, abnormal cleanliness complaint spikes, and emerging negative sentiment keywords.
  • Trigger alerts when thresholds are crossed, redirect customers to less crowded locations, and forecast resourcing needs.
Benefits

Transform Foot Traffic Data into Business Growth

Eliminate Overcrowding & Improve Safety

Real-time occupancy alerts and live displays help maintain compliant capacity levels, reducing liability risks and enhancing customer comfort.

Enforce Customer Safety & Security

Live capacity displays and threshold alerts enable proactive crowd control, helping you maintain safe environments and meet regulatory requirements with 24/7 monitoring.

Boost Customer Satisfaction

Proactive crowd management ensures shorter wait times, cleaner spaces, and frictionless experiences—key drivers of repeat visits.

Benchmark Performance Across Locations

Compare traffic patterns by site, shift, or season to identify underperforming units or high-demand periods for targeted improvements.

Enforce Compliance & Avoid Fines

Automated occupancy logs provide audit-ready records for fire codes, ADA requirements, or health regulations.

Drive Revenue with Data-Backed Decisions

Turn foot traffic into revenue by aligning promotions, staffing, and layouts with real-time conversion data—optimize every customer interaction.

Customer Success Stories

Hear Directly from Successful Businesses

U.S. Department of Veterans Affairs (VA)
SFO
Sogeag Airport
VA Northeast
ABM
Crothall Healthcare
Port Authoirty
Pharmacie Principale
Avia
Total autoroutes
Total Energies
Airport De Cameroon
vinci airport
Eurocommercial
Red De Carreteras De Occidente
Hospital Riviera
Hospital Geneve
Euroairport
Grupo Aeroportuario
Diriyah
Starling
Svicom
Napoli
Manchester Airport
transpennine
Schiphol
Dusseldorf
Stuttgart
Fraport
La Colonia
GSR
Nestle
SEA Milan Airports
Padnos
UK Health
WorldSprings
Beacon Capital
YWG
YUL
WakeMed
VA San Diego
Vinart
Urban Tech Xchange
USA Health HHS
UPenn
University of Michigan
UNC
UCLA Anderson School of Management
ThermoFisher
Spa Finlandais
Stinker
South Nassau
SD LGBT
Phoenix Sky Harbor
Road Ranger
Premier Health/Miami Valley
NYU
PANYNJ
NYRA
ONT
New Hampshire Group
MWAA IAD
NCL
Morgan County
Montefiore
Mobile County
Monmouth
Lumbermen's
Love's
LGA Terminal B
ICM
LBC
HCA/JFK
GRR
GWCC
Glen Ivy
Fuel City
Ford
Florida A&M
CBRE IM
Commonwealth Financial
City of Burlington
Chumash Casino
Cherokee County
CH Alliance
Boston Symphony Orchestra
Brearly
Boston Logan
Blue Water Development
Boston Med Center
BJC
American Airlines (JFK T8)
Austin FC
AMA ASSN
BDC
Amtrak
U.S. Department of Veterans Affairs (VA)
SFO
Sogeag Airport
VA Northeast
ABM
Crothall Healthcare
Port Authoirty
Pharmacie Principale
Avia
Total autoroutes
Total Energies
Airport De Cameroon
vinci airport
Eurocommercial
Red De Carreteras De Occidente
Hospital Riviera
Hospital Geneve
Euroairport
Grupo Aeroportuario
Diriyah
Starling
Svicom
Napoli
Manchester Airport
transpennine
Schiphol
Dusseldorf
Stuttgart
Fraport
La Colonia
GSR
Nestle
SEA Milan Airports
Padnos
UK Health
WorldSprings
Beacon Capital
YWG
YUL
WakeMed
VA San Diego
Vinart
Urban Tech Xchange
USA Health HHS
UPenn
University of Michigan
UNC
UCLA Anderson School of Management
ThermoFisher
Spa Finlandais
Stinker
South Nassau
SD LGBT
Phoenix Sky Harbor
Road Ranger
Premier Health/Miami Valley
NYU
PANYNJ
NYRA
ONT
New Hampshire Group
MWAA IAD
NCL
Morgan County
Montefiore
Mobile County
Monmouth
Lumbermen's
Love's
LGA Terminal B
ICM
LBC
HCA/JFK
GRR
GWCC
Glen Ivy
Fuel City
Ford
Florida A&M
CBRE IM
Commonwealth Financial
City of Burlington
Chumash Casino
Cherokee County
CH Alliance
Boston Symphony Orchestra
Brearly
Boston Logan
Blue Water Development
Boston Med Center
BJC
American Airlines (JFK T8)
Austin FC
AMA ASSN
BDC
Amtrak

Ready To Transform Foot Traffic Into Actionable Insights?