Lift your ASQ score, with the data to prove what moved it.
A short, intensive engagement that uses FeedbackNow's real-time sensors and analytics platform to diagnose what's holding your ASQ score back, and hands you a prioritized roadmap to lift it.
ASQ tells you the score. It does not tell you why.
ASQ arrives quarterly. The score tells you that ambience or security wait slipped. It does not tell you which terminal, gate cluster, or shift caused it. Surveys and mystery shoppers add color, but nothing connects passenger feeling to operational cause at the speed and scale you need to move the score.
Roughly 12 weeks, 5 phases.
Discovery
We embed with your operations, CX, and terminal teams. Map the passenger journey, pull 2 to 3 years of ASQ history, and pinpoint where you're underperforming versus your peer category.
Deployment
We install our sensors at the touchpoints that map directly to ASQ dimensions: security, restrooms, gate areas, F&B, immigration, baggage, retail. Each sensor is calibrated to the dimension it drives.
Live Measurement
The platform captures real-time sentiment continuously, at volumes ASQ cannot match. We add operational data like queue length, footfall, cleaning schedules, and staffing rosters, so we can connect feeling to cause.
Diagnosis
Our analysts find the specific drivers behind your weakest dimensions. Example: Terminal B restrooms score badly between 4 and 8pm because the cleaning schedule lags peak passenger flow.
Recommendation
A ranked set of operational changes, each with an estimated ASQ impact, split into quick wins and structural fixes.
Deliverables that go straight to the executive table.
Diagnostic and analysis
Our analysts find the specific drivers behind your weakest dimensions. Example: Terminal B restrooms score badly between 4 and 8pm because the cleaning schedule lags peak passenger flow.
Recommendation
A ranked set of operational changes, each with an estimated ASQ impact, split into quick wins and structural fixes.
Higher scores, faster reaction, smarter spend.
Higher ASQ scores on the dimensions you target, with the data to prove what moved them.
A stronger benchmark against peer airports in your category.
Faster operational reaction to passenger pain points before they become survey scores.
Smarter allocation of cleaning, staffing, and concession resources.
A board-ready story showing how CX investment translated into ranking, retention, and non-aero revenue.
Airport leaders who own the score.
Airport CEOs, COOs, and CX directors who care about ASQ ranking, have tried the usual tools, and still cannot tie score movement to the operational levers their teams control.
A decade of measuring real experience.
We have measured real-world experience at airports, hospitals, and retailers for over a decade. We embed with your team for the full engagement, run the diagnostic, and leave behind a working system and a team that knows how to use it.
Ready to lift your ASQ?
Book a 30-minute discovery call. We'll review your last 4 quarters of ASQ data and tell you, on the call, whether the Accelerator engagement is the right fit.
Hear Directly from Successful Businesses
Ready To Transform Foot Traffic Into Actionable Insights?
