Products

Smiley Feedback Buttons™ for Real-Time Feedback

Capture feedback in the moment. Act on it while it still matters.

One-tap, anonymous feedback makes it easy for customers, patients, and travelers to share their experience on the spot—giving your teams real-time insight into what’s working and where attention is needed.

Collection

Choose the Perfect Feedback Solution for Your Needs

Smiley Button Feedback Physical Device

Physical

Durable, one-touch buttons designed for high-traffic environments that capture instant sentiment with 40% more response rates—built to withstand decades of interaction while requiring minimal maintenance.

Intelligent anti-tampering
Highest response rates
Rugged design, long lasting
Flexible placement

Recommended For: Retail checkouts, Hotel lobbies, Employee break rooms

Touchless

Hygienic wave-activated buttons ideal for healthcare and public spaces, combining hospital-grade antimicrobial materials with real-time alerts to notify staff when satisfaction scores dip below thresholds.

Germ-free interaction
ADA compliant
Real-time alerts
Clinical-grade materials

Recommended For: Hospitals, Pharmacies, Food service, Public transit

Smiley Button Feedback On-Screen Digital Device

Digital

Fully customizable on-screen feedback solutions that integrate seamlessly with your existing digital platforms—from kiosks to employee tablets—delivering branded sentiment tracking with CRM sync capabilities.

Seamless integration
Brand alignment
Remote updates
Rich media support

Recommended For: Mobile apps, Airport kiosks, POS systems

How it works

What are Smiley Feedback Buttons?

Why high-traffic locations use one tap

In busy environments, people are unlikely to stop for a survey, scan a QR code, or download an app. Smiley Feedback Buttons capture feedback with a single tap, right at the point of experience.

  • Placement matters. Buttons at restroom exits, security checkpoints, gates, and checkout areas make it easy to respond while the experience is still fresh.
  • FeedbackNow customers have seen response rates up to 20x higher than traditional surveys
  • Wngagement typically ranging from 5% to 20%, depending on placement and use case.
Person sitting in waiting room
Digital Collection

Digital Variety at Your Fingertips

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Tablets

Professional touchscreen stations for high-traffic areas with customizable interfaces.

  • Durable & visible: Eye-catching kiosks designed for 24/7 use in lobbies, exits,
    or service counters.
  • Completely customizable: Personalize tablet content like logo, brand colors,
    and even content and placement alongside smiley ratings.
Person using a tablet to provide digital customer feedback

Embed

Cover all bases by integrating smiley feedback directly into your website, app, and even email signature.

  • Frictionless collection: Customers rate without leaving your digital platforms.
  • Context-aware: Trigger feedback prompts after key actions (purchases, support chats).
Woman using a laptop to provide digital feedback

Smart Links

URL-based feedback that works anywhere—emails, receipts, or digital signage.

  • No hardware needed: Works on any customer device via simple click.
  • Timely interactions: Send customers to specific feedback flows directly after a customer engagement.
Woman using a smartphone to access a customer feedback link

QR Code

Offer a touchless alternative to smiley buttons—capture rich feedback anywhere with scannable convenience.

  • Touchless hygiene: Perfect complement to Smiley Boxes for healthcare, restaurants, and high-traffic areas.
  • Seamless deployment: Automatically print on receipts or display digitally—no hardware required.
  • Space-efficient: Deploy on posters, product packaging, or any point-of-sale without of the bulky equipment
Person scanning a QR code on a tablet to provide customer feedback

Deeper Insight

Unlock the 'why' behind scores with smart follow-ups: custom reason codes, icons, and open-text comments.

Enterprise-Grade Flexibility

Fully customizable to your brand and goals: multi-question flows, live results, and diverse integration options.

Three-Button Simplicity

Get instant, secure feedback with our patented smiley interface—just 3 taps for actionable insights, completely anonymous.

Seamless Omnichannel Feedback

Capture sentiment across physical and digital touchpoints—bridge the experience gap consistently across all channels in real time.

Usage

Where to use Smiley Buttons

Location What to Ask About Who Gets the Alert Why It Works
Restroom Exit Restroom cleanliness EVS or cleaning team Captures feedback immediately after the experience.
Security / Checkpoint Exit Screening experience Checkpoint supervisor Captures feedback as travelers leave the checkpoint.
Gate / Hold Room Gate or waiting experience Duty manager or gate operations Helps surface issues with waits, staffing, or communication.
Baggage Claim Baggage experience Terminal operations or handler A natural point to capture feedback during longer dwell times.
Hospital Restroom / Waiting Area Cleanliness or wait experience EVS supervisor or unit lead Provides an immediate signal where teams can respond quickly.
Retail Checkout / Store Exit Visit or checkout experience Store manager Captures a simple rating as customers complete their visit.
Employee Café / Campus Reception Service experience Facilities team Collects feedback at natural service touchpoints.

Frequently Asked Questions

Buttons - Setup

The batteries have an estimated lifespan of 3 years or 1 million presses (whichever comes first). They are user-replaceable, and the system provides proactive alerts when power is low. If needed, our support team can assist with replacement—either remotely or in person.

Yes—both the feedback prompt and icons are fully customizable to suit your specific needs.

No. The system operates on an independent, self-contained network, eliminating the need for IT integration or external internet connectivity.

Buttons - Interactions

Engagement typically ranges between 5-20%, with variations based on placements and use cases. Our analytics dashboard helps you track and optimize placement for maximum response rates.

The Touchless model offers dual input methods, allowing users to either press the button or simply hover their hand near the sensor for contactless interaction.

FeedbackNow Platform

FeedbackNow does not collect or store any personally identifiable information (PII) that can be tied back to an individual. Our systems are designed to capture anonymous data. All data is aggregated and stored securely in accordance with industry best practices, ensuring insights are available without ever exposing individual identities.

We have safeguards and response protocols in place to quickly detect, contain, and remediate any attempted or suspected breach, minimizing risk to our customers’ data.

We occasionally work with trusted third-party vendors. When we do, they are contractually bound to keep all information confidential and secure, following strict security requirements consistent with our own standards.

Yes. All data transfers are encrypted and protected against interception. Whether data is moving within our systems or externally, we ensure it travels securely.

We collect IP addresses and maintain detailed system logs to enforce security policies and detect any anomalous activity. These logs are continuously reviewed for potential threats or unusual access patterns.

Access to restricted portions of our systems is limited strictly to authorized personnel. We apply the principle of least privilege, ensuring only those who need access for their role can view or handle sensitive data.

FeedbackNow maintains a robust security posture to safeguard your data at every step. We use technical, administrative, and physical security measures designed to prevent unauthorized access, disclosure, alteration, or destruction of your information.

To prevent spam or accidental multiple submissions, our system includes a configurable lockout feature that restricts repeated inputs. Additionally, an AI-powered algorithm detects and filters anomalous voting patterns—for instance votes by maintenance staff—to maintain data integrity.

Customers are presented with a three-option feedback panel (ranging from positive to negative). When a button is pressed, it lights up to confirm the person’s response which is then sent to a central device called a "gateway". All responses are aggregated and processed in this special computer. The buttons themselves monitor battery levels and send low-power alerts, ensuring seamless operation while providing an intuitive way for users to share feedback.

Let Our Experts Design Your Perfect Feedback Solution

Bright public facility hallway with large windows and seating