Products

Smarter Feedback.
Faster Action.
FlexBox

Designed for Experience Leaders Ready to Build on the Power of the Smiley Button with Advanced, Flexible Real-Time Insights. 

With six fully customizable buttons, a battery-powered e-ink screen, and instant integration with work order systems, the new FeedbackNow device transforms raw feedback into real-time operational intelligence. 

Our Clients Say

“SFO is very happy with our Flexbox installation...  Great customer experiences are multi-dimensional. Flexboxes support excellence by providing rich data about our most impactful journey moments.”

— Chris Birch, Director Guest Experience, ​San Francisco International Airport

Why Experience & Operations Leaders Are Upgrading to FlexBox

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Contextual

Capture both sentiment and the reason behind every response in real time

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Customizable

Add your own brand elements, messaging, and on-screen prompts for every location

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Configurable

Choose your own range of buttons, actions, and feedback workflows to fit your needs

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Deployable Anywhere

Internal power, LoRaWAN and IP67-rated

Collection

Perfect For

FlexBox for Airports

Delivering better passenger satisfaction, operational efficiency, journey optimization and retail results​

  • Capture multi-factor feedback along the passenger journey​
  • ​Enable rapid service recovery before negative social amplification​
  • ​Benchmark performance across terminals and checkpoints​
  • ​Support CX rankings and passenger satisfaction initiatives​

FlexBox for Hospitals

Support quantifiable improvements in satisfaction performance.

  • Strengthen HCAHPS performance through real-time service recovery​​
  • Capture feedback at critical care touchpoints ​
  • Support the healing process by responding in real time to cleanliness, or comfort issues​
  • Reduce complaint escalation and poor post-discharge survey results​

FlexBox for Retail

Visible accountability, better store-level execution, improved revenue performance.

  • Capture feedback on service speed, store cleanliness, product availability​
  • Adjust staff assignments in real time during peak traffic​
  • Identify location-specific operational issues and protect brand experience at scale across  your store networks​
  • Reduce lost revenue from unresolved service breakdowns​

Product At-A-Glance

  • Multiple Buttons & Configurations - Capture multi-dimensional feedback aligned to operational priorities. Define exactly what you measure; cleanliness, wait times, service, equipment uptime, safety, and more.​ 
  • AI-Powered Analytics Engine​ - Structured, visualized data, ready for benchmarking and root cause analytics.​​
  • Instant Alerts & Workflow Integration​  -  Trigger action while customers, patients, or travelers are still on site – the rightalert & action for the right staff at the right time​.
  • Enterprise-Ready Deployment​ - Brandable interface, scalable across sites, departments, and regions 


FlexBox or SmileyBox?
What's the right fit?





Original Smiley Box

  • Low cost
  • Simple to use
  • Sentiment only
  • Can be configured for Call-to-Action
  • Only signage can be customized


FlexBox

  • Sentiment and reason
  • Suitable for locations where specific staff or tasks need to be actioned
  • Can be customized with a large range of
  • Feedback or Call-to-Action


FlexBox+

  • Sentiment, reason, dynamic display and NFC Badge support
  • Suitable for locations where work orders need to be tracked
  • Can display cleaning record and sync log in/out data with work management systems

Frequently Asked Questions

Buttons - Setup

The batteries have an estimated lifespan of 3 years or 1 million presses (whichever comes first). They are user-replaceable, and the system provides proactive alerts when power is low. If needed, our support team can assist with replacement—either remotely or in person.

Yes—both the feedback prompt and icons are fully customizable to suit your specific needs.

No. The system operates on an independent, self-contained network, eliminating the need for IT integration or external internet connectivity.

Buttons - Interactions

Engagement typically ranges between 5-20%, with variations based on placements and use cases. Our analytics dashboard helps you track and optimize placement for maximum response rates.

The Touchless model offers dual input methods, allowing users to either press the button or simply hover their hand near the sensor for contactless interaction.

FeedbackNow Platform

FeedbackNow does not collect or store any personally identifiable information (PII) that can be tied back to an individual. Our systems are designed to capture anonymous data. All data is aggregated and stored securely in accordance with industry best practices, ensuring insights are available without ever exposing individual identities.

We have safeguards and response protocols in place to quickly detect, contain, and remediate any attempted or suspected breach, minimizing risk to our customers’ data.

We occasionally work with trusted third-party vendors. When we do, they are contractually bound to keep all information confidential and secure, following strict security requirements consistent with our own standards.

Yes. All data transfers are encrypted and protected against interception. Whether data is moving within our systems or externally, we ensure it travels securely.

We collect IP addresses and maintain detailed system logs to enforce security policies and detect any anomalous activity. These logs are continuously reviewed for potential threats or unusual access patterns.

Access to restricted portions of our systems is limited strictly to authorized personnel. We apply the principle of least privilege, ensuring only those who need access for their role can view or handle sensitive data.

FeedbackNow maintains a robust security posture to safeguard your data at every step. We use technical, administrative, and physical security measures designed to prevent unauthorized access, disclosure, alteration, or destruction of your information.

To prevent spam or accidental multiple submissions, our system includes a configurable lockout feature that restricts repeated inputs. Additionally, an AI-powered algorithm detects and filters anomalous voting patterns—for instance votes by maintenance staff—to maintain data integrity.

Customers are presented with a three-option feedback panel (ranging from positive to negative). When a button is pressed, it lights up to confirm the person’s response which is then sent to a central device called a "gateway". All responses are aggregated and processed in this special computer. The buttons themselves monitor battery levels and send low-power alerts, ensuring seamless operation while providing an intuitive way for users to share feedback.

Let Our Experts Design Your Perfect Feedback Solution