Smarter Feedback.
Faster Action.
FlexBox
Designed for Experience Leaders Ready to Build on the Power of the Smiley Button with Advanced, Flexible Real-Time Insights.
With six fully customizable buttons, a battery-powered e-ink screen, and instant integration with work order systems, the new FeedbackNow device transforms raw feedback into real-time operational intelligence.
“SFO is very happy with our Flexbox installation... Great customer experiences are multi-dimensional. Flexboxes support excellence by providing rich data about our most impactful journey moments.”
Why Experience & Operations Leaders Are Upgrading to FlexBox
Contextual
Capture both sentiment and the reason behind every response in real time
Customizable
Add your own brand elements, messaging, and on-screen prompts for every location
Configurable
Choose your own range of buttons, actions, and feedback workflows to fit your needs
Deployable Anywhere
Internal power, LoRaWAN and IP67-rated
Perfect For
FlexBox for Airports
Delivering better passenger satisfaction, operational efficiency, journey optimization and retail results
- Capture multi-factor feedback along the passenger journey
- Enable rapid service recovery before negative social amplification
- Benchmark performance across terminals and checkpoints
- Support CX rankings and passenger satisfaction initiatives

FlexBox for Hospitals
Support quantifiable improvements in satisfaction performance.
- Strengthen HCAHPS performance through real-time service recovery
- Capture feedback at critical care touchpoints
- Support the healing process by responding in real time to cleanliness, or comfort issues
- Reduce complaint escalation and poor post-discharge survey results

FlexBox for Retail
Visible accountability, better store-level execution, improved revenue performance.
- Capture feedback on service speed, store cleanliness, product availability
- Adjust staff assignments in real time during peak traffic
- Identify location-specific operational issues and protect brand experience at scale across your store networks
- Reduce lost revenue from unresolved service breakdowns

Product At-A-Glance
- Multiple Buttons & Configurations - Capture multi-dimensional feedback aligned to operational priorities. Define exactly what you measure; cleanliness, wait times, service, equipment uptime, safety, and more.
- AI-Powered Analytics Engine - Structured, visualized data, ready for benchmarking and root cause analytics.
- Instant Alerts & Workflow Integration - Trigger action while customers, patients, or travelers are still on site – the rightalert & action for the right staff at the right time.
- Enterprise-Ready Deployment - Brandable interface, scalable across sites, departments, and regions
FlexBox or SmileyBox?
What's the right fit?

Original Smiley Box
- Low cost
- Simple to use
- Sentiment only
- Can be configured for Call-to-Action
- Only signage can be customized

FlexBox
- Sentiment and reason
- Suitable for locations where specific staff or tasks need to be actioned
- Can be customized with a large range of
- Feedback or Call-to-Action

FlexBox+
- Sentiment, reason, dynamic display and NFC Badge support
- Suitable for locations where work orders need to be tracked
- Can display cleaning record and sync log in/out data with work management systems
The FeedbackNow
Method used by Industry Leaders

Used by Industry Leaders Since 2012
Top enterprises rely on FeedbackNow as the first—and most secure—data capture solution, streamlining solutions from collection to insights.
Attractions
From transit hubs to libraries, our durable buttons withstand heavy use while capturing data to guide service upgrades.

Hospitals
HIPAA-compliant touchless buttons in waiting rooms and discharge areas provide actionable patient insights.

Frequently Asked Questions
Buttons - Setup
How Long do the Batteries Last and What Upkeep is Needed?
The batteries have an estimated lifespan of 3 years or 1 million presses (whichever comes first). They are user-replaceable, and the system provides proactive alerts when power is low. If needed, our support team can assist with replacement—either remotely or in person.
Can I Customize the Feedback Question or Icons?
Yes—both the feedback prompt and icons are fully customizable to suit your specific needs.
Do I Need Wi-Fi to Use the Devices?
No. The system operates on an independent, self-contained network, eliminating the need for IT integration or external internet connectivity.
Buttons - Interactions
What is the Average Engagement Rate for Feedback Buttons?
Engagement typically ranges between 5-20%, with variations based on placements and use cases. Our analytics dashboard helps you track and optimize placement for maximum response rates.
What’s the Difference Between the Original and Touchless?
The Touchless model offers dual input methods, allowing users to either press the button or simply hover their hand near the sensor for contactless interaction.
FeedbackNow Platform
How Do You Store PII Information?
FeedbackNow does not collect or store any personally identifiable information (PII) that can be tied back to an individual. Our systems are designed to capture anonymous data. All data is aggregated and stored securely in accordance with industry best practices, ensuring insights are available without ever exposing individual identities.
What Happens If There Is An Attempted Breach?
We have safeguards and response protocols in place to quickly detect, contain, and remediate any attempted or suspected breach, minimizing risk to our customers’ data.
Do You Work With Third-Party Vendors? If So, How Is My Data Handled?
We occasionally work with trusted third-party vendors. When we do, they are contractually bound to keep all information confidential and secure, following strict security requirements consistent with our own standards.
Are My Data Transfers Secure?
Yes. All data transfers are encrypted and protected against interception. Whether data is moving within our systems or externally, we ensure it travels securely.
How Do You Monitor For Suspicious Activity?
We collect IP addresses and maintain detailed system logs to enforce security policies and detect any anomalous activity. These logs are continuously reviewed for potential threats or unusual access patterns.
Who Has Access To My Data?
Access to restricted portions of our systems is limited strictly to authorized personnel. We apply the principle of least privilege, ensuring only those who need access for their role can view or handle sensitive data.
How Does FeedbackNow Protect My Data?
FeedbackNow maintains a robust security posture to safeguard your data at every step. We use technical, administrative, and physical security measures designed to prevent unauthorized access, disclosure, alteration, or destruction of your information.
What Happens if One Person Repeatedly Presses the Button?
To prevent spam or accidental multiple submissions, our system includes a configurable lockout feature that restricts repeated inputs. Additionally, an AI-powered algorithm detects and filters anomalous voting patterns—for instance votes by maintenance staff—to maintain data integrity.
How do the Smiley Buttons Collect and Transmit Data?
Customers are presented with a three-option feedback panel (ranging from positive to negative). When a button is pressed, it lights up to confirm the person’s response which is then sent to a central device called a "gateway". All responses are aggregated and processed in this special computer. The buttons themselves monitor battery levels and send low-power alerts, ensuring seamless operation while providing an intuitive way for users to share feedback.
Let Our Experts Design Your Perfect Feedback Solution






