NEW YORK, March 5, 2026 – In today’s fast-moving world, delayed response is no longer acceptable. Experience, efficiency, and loyalty are won or lost in real time. Yet most feedback tools remain rigid — capturing sentiment without the operational context enterprises need.
FeedbackNow today announced the launch of FlexBox, a next-generation real-time feedback solution built to deliver flexible, AI-powered operational intelligence. FlexBox moves beyond simple sentiment capture to collect both how people feel and why — transforming on-site interactions into prescriptive, actionable data in real time.
Designed for complex environments including airports, hospitals, retail, and large venues, FlexBox enables organizations to define exactly what they measure — cleanliness, wait times, service quality, equipment uptime, safety, and more — aligning feedback directly to operational priorities.
“Experience excellence requires more than a smiley face score,” said Steve Peltzman, CEO of FeedbackNow. “FlexBox gives enterprises the flexibility to capture contextual feedback that drives smarter decisions and immediate action.”
Built for Enterprise Operations
FlexBox delivers:
- Multiple configurable buttons (up to twelve) to capture multi-dimensional feedback
- Contextual reason codes to understand both sentiment and root cause
- AI-powered analytics engine for benchmarking and operational insights
- Instant alerts and workflow integration to trigger action while customers are still on site
- Fully brandable interface with customizable messaging
- Enterprise-ready deployment scalable across sites and regions
- Internal power, LoRaWAN connectivity, and IP67-rated durability
- True real-time data transmission — every interaction instantly sent to the FeedbackNow platform
Unlike traditional devices, FlexBox provides structured, visualized data ready for root cause analysis and operational optimization.
“FlexBox transforms feedback into AI-ready operational intelligence,” said Sam Koch, COO and SVP Product & AI at FeedbackNow. “Organizations can configure it to reflect their service model and activate the right response for the right team at the right time.”
Designed to Complement SmileyBox
FlexBox expands the FeedbackNow portfolio and is purpose-built for environments where sentiment alone is not enough. SmileyBox remains the ideal balance of price and simplicity for many businesses, while FlexBox serves enterprises requiring deeper contextual capture and operational precision.
Proven in the Field
Leading enterprises are already seeing measurable impact. San Francisco International Airport shared:
“SFO is very happy with our FlexBox installation. The customized options for dissatisfied guests are providing additional insight into complex issues beyond cleanliness and wait-times. The high input rate is delivering robust data that helps us address not only service issues at restrooms and checkpoints, but adjacent factors such as equipment, maintenance, organization, and customer service. Great customer experiences are multi-dimensional. FlexBoxes support excellence by providing rich data about our most impactful journey moments.”
— Chris Birch, San Francisco International Airport
FlexBox elevates physical operations by converting real-time customer input into decision-grade intelligence that improves performance at the moments that matter most.
To learn more, visit www.feedbacknow.com.
About FeedbackNow
FeedbackNow elevates physical operations with AI-driven decision-making — because experience, efficiency, and loyalty are won or lost in real time. As a global leader in real-time feedback solutions, the company enables enterprises to capture, customize, analyze, and act on in-the-moment experience data instantly. Its devices and AI-powered analytics platform convert customer interactions into operational intelligence that drives measurable improvement worldwide.
Media Contact:
Kristin Oelke
Chief Marketing Officer
koelke@feedbacknow.com
+1 703 678 7707
Contact us to learn more about how FeedbackNow can help improve your customer experience and operations!
