NEW YORK, August 21, 2025 – In today’s fast-moving world, delayed response is not acceptable. Old survey methods that deliver results days or weeks later do not meet the on-site experience expectations of today’s consumer, patient, or traveler. A growing number of leading hospitals, airports, and retailers now turn to real-time feedback data—using it to improve operations and boost customer sentiment ratings, including critical HCAHPS scores for hospitals.
FeedbackNow, a leader in real-time feedback solutions, is at the heart of this shift. The company’s inaugural Smiley Box device—the product that put FeedbackNow on the map—has been a key driver in the global expansion of the real-time feedback movement. That original “smiley” is more than just a button; it is the friendly face to a powerful data-processing “brain” that instantly transforms each press into structured, actionable data—fueling timely operational improvements far faster than any dated survey methodology that reacts long after the consumer has left the location. Today, many of the world’s top airports, hospitals, and retailers rely on the original Smiley Box to deliver meaningful real-time data and insights that directly improve the customer and patient experience.
Today, FeedbackNow launches the Advanced Smiley Box— a next-generation device that builds on the proven Smiley platform for organizations ready to capture richer, more complex data and generate deeper, context-rich insights. With six customizable buttons, AI-enabled analytics, and integrated operational workflows, the Advanced Smiley Box turns raw moment-of-truth feedback into decision-grade data that pinpoints why an issue occurs and enables immediate action—while the customer, passenger, or patient is still on site and before they take the survey.
The original Smiley Button remains in high demand and continues to serve as the entry point for organizations beginning their real-time data journey. The Advanced Smiley Box expands these capabilities for those ready to elevate their feedback programs into sophisticated, multi-dimensional data models.
Executive Perspectives
“The demand for real-time, actionable feedback data has never been higher,” says Steve Peltzman, CEO of FeedbackNow. “Our inaugural Smiley Button revolutionizes how organizations capture in-the-moment sentiment data, and we are seeing a surge in demand for more advanced capabilities. The Advanced Smiley Box is our latest response—designed for organizations that want to go deeper, faster, and smarter in turning feedback into timely, measurable operational improvements, rather than reacting days or weeks after an experience has ended.”
“The Advanced Smiley Box transforms simple feedback into rich, AI-ready datasets,” says Sam Koch, SVP Product and AI at FeedbackNow. “With six fully customizable buttons, advanced analytics, and instant integration into workflows, it is built for complex environments where data context matters. We are committed to accelerating our innovation to meet the pace of demand for this modern, always-on approach to gathering and acting on customer experience data in real time.”
About the Advanced Smiley Box
Built for real-time experience leaders who need more than basic “good” or “bad” sentiment, the Advanced Smiley Box delivers:
- Six Configurable Buttons – Capture multiple experience drivers for richer data segmentation.
- AI & Analytics Integration – Benchmark data, detect patterns, and optimize operations across sites.
- E-Ink Display – Update messages instantly, battery-powered for flexible deployment.
- Instant Alerts & Workflows – Convert live feedback into automated, data-driven operational responses—while customers are still on site.
- Fully Brandable Interface – Customize the device to your brand and service model.
Perfect for airports, hospitals, retailers, and beyond, the Advanced Smiley Box enables multi-factor data capture to measure complex service touchpoints, identify root causes, and improve experience metrics—fast.
About FeedbackNow
FeedbackNow is a leader in real-time feedback solutions, enabling organizations to capture, analyze, and act on customer experience data instantly. From the iconic Smiley Button to the new Advanced Smiley Box, FeedbackNow’s devices and analytics platform turn customer interactions into actionable data—driving faster operational improvements than any delayed survey method and delivering measurable results across industries. FeedbackNow is proud to call many of the world’s top airports, hospitals, and retailers—recognized as the best in their fields—its customers, partnering with them to transform customer and patient experiences around the globe.
Media Contact:
Kristin Oelke
Chief Marketing Officer
koelke@feedbacknow.com
+1 703 678 7707
Contact us to learn more about how FeedbackNow can help improve your customer experience and operations!
