We are proud to recognize Belfast International Airport as an Innovation Award winner in the 2025 FeedbackNow Real-Time Feedback Awards.
Since deploying FeedbackNow in October 2023, Belfast International Airport has rapidly embraced real-time feedback as a core operational capability — demonstrating how innovation can be accelerated through immediate insight and action.
With more than 100 FeedbackNow devices deployed across critical passenger touchpoints— including restrooms, baggage reclaim, passport control, and security check — the airport has embedded real-time listening directly into the flow of the traveler journey. In just over a year, this program has generated more than 1.7 million passenger responses, providing an exceptionally rich, continuous stream of operational intelligence.
This high-volume, high-visibility feedback enables teams across the airport to identify emerging issues as they happen, prioritize resources dynamically, and respond faster to passenger needs during both peak travel periods and daily operations. By extending real-time feedback beyond a single area and into multiple operational zones, Belfast International Airport has created a more connected, data-driven approach to service recovery and continuous improvement.
Belfast International Airport’s innovative use of real-time feedback illustrates how airports can move from periodic measurement to always-on insight, strengthening operational agility, frontline accountability, and passenger trust.
Congratulations to Belfast International Airport on earning the 2025 Innovation Award —and for setting a powerful example of how modern airports can leverage real-time feedback to elevate performance and passenger experience at scale.
Contact us to learn more about how FeedbackNow can help improve your customer experience and operations!
