We are honored to recognize Frankfurt Airport (FRA) as a Vanguard Award winner in the 2025 FeedbackNow Real-Time Feedback Awards. As one of Europe’s busiest hubs, FRA has been at the forefront of real-time passenger experience innovation, setting the global benchmark for scale, longevity, and impact.
Since May 2016, FRA has equipped its terminals with more than 350 FeedbackNow devices, strategically positioned at security checkpoints and in restrooms — two of the most critical touchpoints in the traveler journey. This long-standing program has generated extraordinary results, capturing more than 42 million passenger feedbacks to date.
By embedding real-time listening into its daily operations, FRA empowers teams to take immediate action where it matters most. Feedback data not only drives rapid response but also informs long-term planning, helping the airport continuously raise the bar on comfort, cleanliness, and efficiency for millions of passengers every year.
This award recognizes Frankfurt Airport’s visionary leadership and its pioneering role as one of the earliest large-scale adopters of FeedbackNow technology. Congratulations to FRA— and to all of the 2025 FeedbackNow Real-Time Feedback Award winners — for proving how powerful real-time insights can be in shaping the future of air travel.
Contact us to learn more about how FeedbackNow can help improve your customer experience and operations!
