Produits

Les boutons « smiley » de feedback originaux™

Real-time customer feedback captures what people are experiencing at the exact time and place it happens. One-tap feedback buttons give hospitals, airports, retailers, and hospitality teams an immediate signal to act while people are still on site.

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What Real-Time Customer Feedback Is

Real-time customer feedback captures what people are experiencing at the exact time and place it happens. One-tap feedback buttons give hospitals, airports, retailers, and hospitality teams an immediate signal to act while people are still on site.

Captue

Collect quick, frictionless feedback where the experience happens, from hospital waiting areas and airport terminals to retail stores and hotel guest spaces.

Timestamp & Locate

Connect every response to a specific time and location, turning customer feedback into a clear operational signal.

Alert

Trigger real-time alerts when feedback crosses a threshold, so the right team knows where attention is needed.

Act

Respond while patients, passengers, shoppers, and guests are still there, turning real-time feedback into action before the moment has passed.

Real-Time Customer Feedback

In-location Tap vs Survey vs XM vs Widget

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In-location real-time tap Delayed / post-visit survey Experience management platforms Website or in-app widget
Clock During the visit, at the moment Hours, days, or weeks later Program clock: journeys, tickets, campaigns, research waves During a digital session
Place A named physical location (this restroom, this lane, this gate) The whole stay or trip, reconstructed Across channels the platform is wired to A URL, an app screen, a chat
What you get A vote (and, with FlexBox, a reason) plus a timestamp Structured items you can trend and, in HCAHPS/ASQ, compare Surveys, tickets, text, speech, and workflows the XM program owns A digital CX score, often NPS or CSAT
Who can act now The person on the floor, via an alert A CX or quality team, after the file lands Whoever the case is routed to, if a case is opened A digital product or support team
PII None required. Anonymous by design. Sample frame, contact, and often demographics Usually a customer or employee record Usually a user or cookie
Replaces HCAHPS / ASQ / brand tracker? No Those programs are this column They often run those programs No
Replaces a restroom button? This is the restroom button No Only if you also put hardware in the room, which is a different buy No

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Real-Time In-Location Feedback

What Qualtrics and Medalia Medallia XM Are For

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Use XM for Surveys & Benchmarking

Traditional experience management platforms like Qualtrics and Medallia are built for structured surveys, customer journeys, VoC programs, case management, and long-term benchmarking.

Use FeedbackNow for Real-Time, In-Location Feedback

FeedbackNow captures anonymous, one-tap feedback at the point of experience. See what customers, patients, and passengers experience right now, in a specific location—without an app, account, or lengthy survey.

Turn Real-Time Feedback Into Action

FeedbackNow helps teams identify where and when experience issues happen, then respond while they can still make a difference. Use real-time alerts and location-based insights to improve service, resolve problems faster, and strengthen the customer experience.

Method

Capture, Timestamp, Alert

Real-time customer feedback works because it is simple: capture the experience at the point it happens, tie it to a specific place and time, and alert the right team when action is needed. No additional sensors or people counters are required.

The Collector

A simple smiley feedback button captures the experience in the moment. For more detail, a FlexBox  can capture a reason with the same press. One tap, no form, no app, no personal information required.

The Location & Timestamp

Every response is tied to a specific place and time. A tap from Terminal B, restroom cluster 4 at 14:12 is more than feedback—it is an operational signal teams can act on while the experience is still happening.

The Alert

When feedback crosses a defined threshold, the right team is alerted so they can respond quickly. The feedback itself becomes the trigger for action, without requiring additional sensors, and can feed into a broader real-time operations loop.

Real-Time Feedback

Real-Time Feedback across Airports, Hospitals, and Retail

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Airports

Capture real-time passenger feedback at security, restrooms, and gates. PANYNJ has collected 43M+ responses since 2018, helping teams identify and address issues while passengers are still there.

Hospitals

Capture real-time patient feedback in rooms and restrooms, so teams can respond before discharge. At Montefiore, one hospital saw its HCAHPS score increase from 59% to 68%.

Retail

Capture real-time customer feedback at checkout, exits, and other key touchpoints. See what’s happening in the store now—not weeks later through NPS or post-visit surveys.

Buttons in Action

Used by Industry Leaders Since 2012

Top enterprises rely on FeedbackNow as the first—and most secure—data capture solution, streamlining solutions from collection to insights.

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50000+
Devices Deployed Globally

Attractions

From transit hubs to libraries, our durable buttons withstand heavy use while capturing data to guide service upgrades.

Buttons in Action at New York Presbyterian

Hospitals

HIPAA-compliant touchless buttons in waiting rooms and discharge areas provide actionable patient insights. 

See How Montefiore Cut Non-Clinical Tasks by 30%