2025 Winner : Supermercados La Calonia

We are proud to honor Supermercados La Calonia as a Growth Award winner in the 2025 FeedbackNow Real-Time Feedback Awards. As one of Central America’s leading supermarket chains, La Colonia has earned unmatched customer loyalty and brand recognition in Honduras and Nicaragua by focusing on creating memorable, positive shopping experiences.

Before adopting FeedbackNow, the company relied on traditional surveys, secret shoppers, and post-visit interviews. These methods provided only partial insights and left critical questions unanswered. La Colonia’s leaders knew they needed a deeper, real-time understanding of customer sentiment in order to grow and improve consistently.

In response, La Colonia made a bold investment in FeedbackNow,  developing a functional evaluation process across all current and future stores, including physical and digital FeedbackNow solutions.  This wide-scale adoption generated over 15 million customer votes annually and delivered a 98.4% satisfaction rate, giving the company one of the largest and most dynamic real-time feedback ecosystems in the retail sector.

The results have been transformative. Using customer sentiment as a KPI, La Colonia reshaped its operations and marketing to drive growth. A clear example was the meat department, which overcame longstanding perception challenges to become one of the highest-rated categories in Honduras. Today, real-time feedback informs store-level KPIs, HR evaluations, and monthly business reviews — with teams actively monitoring results minute by minute to adjust operations in real time.

As the first supermarket chain in Honduras to implement such a system, La Colonia has not only improved satisfaction but also built a sustainable engine for growth, directly linking customer experience insights to revenue performance.

Congratulations to La Colonia Market for demonstrating how real-time feedback can drive both operational excellence and measurable business growth across Central America.