August 28, 2025
Product Innovation

Advanced Smiley Box™: Smarter, Richer Real-Time Feedback

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Advanced Smiley Box™: Smarter, Richer Real-Time Feedback

What We’re Announcing

Today, FeedbackNow is proud to introduce the Advanced Smiley Box™, our most powerful and configurable feedback device yet. Designed to go beyond simple satisfaction metrics, the new six-button Smiley Box gives organizations the ability to capture why customers feel the way they do—in real time.

Why This Matters Now

Customer expectations and operational complexity are increasing daily. Traditional “good/bad” feedback no longer provides enough insight for teams to act quickly. The Advanced Smiley Box empowers businesses to collect more nuanced, actionable data directly at the point of experience.

Key Features & Technical Advancements

  • Six fully configurable buttons for category-specific feedback (cleanliness, staff, wait time, etc.)
  • E-ink display for dynamic messaging, low energy consumption, and branding flexibility
  • Instant alerting and workflow integration through the FeedbackNow API
  • Battery-powered, wireless connectivity for easy deployment across any site
  • Custom branding and multi-language support

Why It Matters to Customers

With this new device, teams can capture what’s wrong and why the moment it happens—enabling targeted responses that improve satisfaction before the customer leaves. The Advanced Smiley Box makes feedback smarter, faster, and more precise.

Early Results

In pilot programs, clients captured 3x more actionable insights than with standard three-button systems and reduced response times to service issues by 40%.

Our Ongoing Innovation Commitment

This launch continues our mission to make on-site feedback richer, more adaptive, and more predictive — helping our customers stay ahead of evolving expectations.

Availability

The Advanced Smiley Box is available for deployment today. Contact your FeedbackNow representative to learn how to upgrade your existing devices.

Contact us to learn more about how FeedbackNow can help improve your customer experience and operations!

Learn More

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Business Key Metrics
Operational Efficiency
Operational Benchmarks
Customer Satisfaction Scores
Customer Retention
Labour Costs
Labour Efficiency
Core Metrics
ROI
Critical KPIs
CX-Drive Revenue